Portrait of Parham ShariatParham Shariat overlooking the caldera in SantoriniParham Shariat at the harbor in Newport Beach

25 Years of Experience in
3 Continents &
5 Books.

Author, The Business Strategy Series

Twenty-Five Years of StrategyTwenty-Five Years of StrategyTwenty-Five Years of StrategyTwenty-Five Years of StrategyTwenty-Five Years of StrategyTwenty-Five Years of Strategy
Why I Write
I've been lucky enough to learn from the best, and unlucky enough to make plenty of mistakes along the way. My travels and the businesses I've built taught me how to pivot quickly when something goes wrong, before it turns into a disaster. That's where my strategic thinking comes from: not a textbook, but years of being in the room when things worked and when they didn't.
None of It From a TextbookNone of It From a TextbookNone of It From a TextbookNone of It From a TextbookNone of It From a TextbookNone of It From a Textbook

25+

Years, several countries, C-level roles in multinational companies

5

Books published

11

Companies founded, including ReTHINK CNERGY and Powerful Blueprints

The Business Strategy Series

Book cover for Digital Real Estate: How to Own More Space on the Internet

Digital Real Estate

How to Own More Space on the Internet

Buy the Book
Book cover for The Business Strategy Plan: In the Age of AI

The Business Strategy Plan

Book cover for The Complete Guide to Dominating AI Search: A Proven Framework for Generative Engine Optimization

The Complete Guide to Dominating AI Search

Book cover for Six Ways to Make a Seven: Knowing When to Walk Away

Six Ways to Make a Seven

Book cover for The 38 Letters of Rockefeller to His Son: With Author's Reflections

The 38 Letters of Rockefeller to His Son

Parham Shariat with his wife, Shirin Salamat

Off the Clock

Outside of work, I enjoy learning, writing, and getting out on the water, paddleboarding or kayaking whenever I can. I live in Southern California with my wife, Shirin Salamat, an attorney and my biggest supporter.

Read the Full Story

As Seen In

CanvasRebelVoyageLABold JourneyOffice Optima Pro

Frequently Asked Questions

What does Parham Shariat do?

Parham Shariat is a strategist and author. He is Founder & Chief Strategy Officer of ReTHINK CNERGY, where he helps startups and growth-stage businesses build sustainable competitive advantages through strategic design and emerging technologies. He has spent over 25 years building and advising companies across three continents.

What is ReTHINK CNERGY?

ReTHINK CNERGY is Parham Shariat's strategy firm. It helps startups and growth-stage businesses design strategic identity, build innovation cultures, and adapt to disruption, including how AI is reshaping how businesses get found online.

What is Generative Engine Optimization (GEO)?

Generative Engine Optimization (GEO) is the practice of optimizing a business to be cited by AI platforms like ChatGPT, Claude, and Perplexity, rather than just ranked by Google. Parham Shariat developed the methodology after an 11-month research initiative analyzing 50+ businesses. Applied to one business, the framework increased AI citation visibility from 4% to 43% in 90 days.

How can I contact Parham Shariat?

The fastest way to reach Parham Shariat is through the contact page, or by emailing parham@rethinkcnergy.com.

See All FAQs

Speaking, Podcasts
& Interviews

I'm open to collaborating on speaking engagements, podcast appearances, and interviews.

Get in Touch